Cookie Policy

Below is information about how Marketing UC and its affiliates (“we”) use cookies and similar technology on this website.

This policy is effective as of January 2024. Please note that this privacy statement will be updated from time to time.

We can place cookies and other similar technology on your device, including mobile device, in accordance with your preferences set on our cookie consent manager. Depending on your settings in our cookie consent manager on your mobile device, the following information may be collected through cookies or similar technology: your unique device identifier, mobile device IP address, information about your device’s operating system, mobile carrier and your location information (to the extent permissible under applicable law).

What are cookies?

Cookies are text files containing small amounts of information which are downloaded to your computer or mobile device when you visit a site and allow a site to recognise your device. Cookies managed by MarketingUC only are called “first-party cookies”, whereas cookies from third parties are called “third-party cookies”, as explained below.

Why do we use cookies and similar technologies?

Cookies do a lot of different jobs, such as letting you navigate between pages efficiently, remembering your preferences and generally improving the user experience. They can also help ensure that the online advertisements are more relevant to you and your interests. In addition, cookies can help us to analyse the use of our websites and online content (analytics cookies), and they can also facilitate/track the interaction on our websites and online content with social media (e.g. links to social media sites, like buttons, etc.).

 

Does MarketingUC use cookies for marketing and analytics?

Yes, we may use information collected from our cookies to identify user behaviour and to serve content and offers based on your profile. We also use it for the other purposes described below to the extent legally permissible in certain jurisdictions.

In other cases, we can associate cookie information (including information from cookies placed via our advertisements on third-party sites) with an identifiable individual. For example:

  • If we send you a targeted email that includes web beacons, cookies, or similar technologies, we will know whether you have opened, read, or deleted the message.
  • When you click a link in a marketing e-mail you receive from Marketing UC, we will also use a cookie to log what pages you view and what content you download from our websites, even if you are not registered at or signed into our site.
  • Combining and analysing personal data – As described above, we may combine data from publicly available sources and from our different e-mail, website, and personal interactions with you (this includes information collected across our different websites such as our careers and corporate sites and information collected when you sign-up or log on to our sites or connect to our sites using your social media credentials (such as LinkedIn). We combine this data to assess your experience with Marketing UC better and to perform the other activities described throughout our privacy policy.

Do you use any cookies from third-party companies?

Some cookies, web beacons and other tracking and storage technologies that we use are from third-party companies (third-party cookies), such as Facebook, Microsoft, Twitter, YouTube, Instagram, and Linkedin Analytics to provide us with web analytics and intelligence about our sites which may also be used to provide measurement services and target ads.

These companies use programming code to collect information about your interaction with our sites, such as the pages you visit, the links you click, and how long you are on our sites. This code is only active while you are on a Marketing UC website. For more information on how these companies collect and use the information on our behalf, please refer to their privacy policies: Facebook at Facebook Data Policy, Google (including YouTube) at Google Privacy & Terms, Microsoft at Microsoft Privacy Statement, Linkedin at Linkedin Privacy Policy, Instagram at Instagram Data Policy, Meta at Meta Data Policy, Adobe at Adobe Data Policy. 

Does Marketing UC use any tracking technologies similar to cookies?

We may also use web beacons (including conversion pixels) or other technologies for similar purposes as above, and we may include these on our sites, in marketing e-mail messages or in our newsletter, and on affiliated websites to determine whether messages have been opened and links clicked on. Web beacons do not place information on your device, but they may work in conjunction with cookies to monitor website activity.

The information below about cookies also applies to web beacons and similar technologies.

Conversion pixels are small codes on a particular web page triggered when someone visits a page, increasing the conversion count.

 

What if I don’t want cookies or similar tracking technologies?

You can adjust your cookie settings through our cookie consent manager. If you want to remove existing cookies from your device, you can do this using your browser options. If you want to block future cookies from being placed on your device.

Please bear in mind that deleting and blocking cookies may have an impact on your user experience.

 

What types of cookies does the site use?

The cookies used on MarketingUC sites have been categorised as per the table below. However, it is essential to note that not all cookies may be used in all jurisdictions or websites. A list of the categories of cookies used on this website is set out below. If you have any questions now or during your visit, please submit your request through our Contact Us form. 

Category

Description

Strictly Necessary Cookies

These cookies are essential for moving around the site and using its features, such as accessing secure areas. The services you have asked for cannot be provided without these cookies.

First-party analytics cookies

These cookies allow us to employ data analytics to measure and improve our site’s performance and provide more relevant content to you. These cookies don’t collect information that identifies a visitor down to an individual level available to us. These cookies are not passing personally identifiable information to any external third party other than in limited cases when we engage a service provider to act on our behalf but who is then unable to use the data for their own purposes. These include Adobe’s Analytics, Target and Audience Manager, Contentsquare and Demandbase.

Performance cookies

Performance cookies are generally third-party cookies from vendors we work with or who work on our behalf that collect information about your visit and use of the MarketingUC website, for instance, which pages you visit the most often and if you get error messages from web pages. These cookies but don’t collect information that identifies a visitor. All information these cookies collect is anonymous and is only used to improve how the website works. Third-party vendors may have access to this data and may use it to improve their overall services and offerings.

Functionality cookies.

These cookies allow a site to remember choices you make (such as your username, language or the region you are in) and provide more enhanced, personal features.

These cookies cannot track your browsing activity on other websites. They don’t gather any information about you that could be used for advertising or remembering where you’ve been on the Internet outside our site.

Advertising and social media cookies

Advertising and social media cookies (including web beacons and other tracking and storage technologies) that are used to (1) deliver advertisements more relevant to you and your interests; (2) limit the number of times you see an advertisement; (3) help measure the effectiveness of the advertising campaign; (4) retargeting to MarketingUC websites/information and (5) understanding people’s behaviour after they view an advertisement. They are usually placed on behalf of advertising networks with the site operator’s permission. They remember that you have visited a site, and quite often, they will be linked to the site functionality provided by the other organisation. This may impact the content and messages you see on other websites you visit.

You can adjust your cookie settings anytime from our cookie consent manager.