Privacy Policy
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Marketing UC privacy statement
This privacy statement is effective as of January 2024. Please note that this privacy statement will regularly be updated to reflect any changes in how we handle your personal data or applicable laws.
Unless stated otherwise, this privacy statement applies to all of Marketing UC’s externally facing applications, services, games, tools, websites and other data processing activities where Marketing UC acts as a data controller (or any local equivalent).
If you need special accessibility to access the content of this statement, we recommend that you or someone on your behalf consult our Accessibility Statement and recommendations.
This page and its sub-pages tell you everything you need to know about how Marketing UC and/or its affiliates, subsidiaries, and newly acquired companies (“Marketing UC”; “we”) protect the personal data we process and control relating to you (“your personal data”; “your data”) and which rights you have concerning the processing of your personal data.
Below, we first give a general description of how Marketing UC protects your data. We then include specific information on how we use personal data when you visit Marketing UC’s website.
- How do we use cookies (and other tracking technologies)?
- How do we use personal data when you visit our offices?
- How do we use personal data for marketing purposes?
1. How does Marketing UC protect your personal data?
Marketing UC values your right to privacy and protects your data. We want you to feel secure that your personal data are in good hands when you deal with Marketing UC.
Marketing UC protects your personal data under applicable laws and our data privacy policies. In addition, Marketing UC maintains the appropriate technical and organisational measures to protect your personal data against unauthorised or unlawful processing and/or accidental loss, alteration, disclosure, or access, or accidental or unlawful destruction of or damage to that.
The following sections provide further details as to how Marketing UC processes your personal data:
- Which categories of personal data do we collect, and how do we process such personal data?
- For which purposes and on which legal basis do we use your personal data?
- Will we share your personal data with third parties?
- What about sensitive data?
- What about data security?
- Where will your personal data be processed?
- How long will we retain your personal data?
- Which rights do you have concerning the processing of your personal data?
Which categories of personal data do we collect, and how do we process such personal data?
We collect personal data of our employees, potential employees, clients and their current/former/prospective employees/directors, suppliers, business contacts, shareholders and website users. If the data we collect are not listed in this privacy statement, we will give individuals (when required by law) appropriate notice of which other data will be collected and how they will be used.
The personal data we collect includes the categories of personal data described in the sections “How do we use personal data when you visit Marketing UC’s website?“, “How do we use cookies (and other tracking technologies)?” and “How do we use personal data for marketing purposes?” as well as any other categories of personal data referred to in this privacy statement or in other statements you have received.
Below is also a chart describing the categories of personal data we collect:
Category of personal information | Types of personal information captured by category |
Personal details, contact details, and identifiers. | Name, pronoun, all types of identifiers and contact details (such as email, phone numbers, physical address) and occasionally, when necessary for specific purposes, gender, date of birth, age, and place of birth. |
Commercial information. | Provide the history and records of the products and services you have obtained from Marketing UC. Correspondence between you and us when sent to a dedicated mailbox or via other electronic communication means (including communication channels supported by AI that – for example – generates content to assist our personnel when interacting with you) for processing account receivable payments and commercial follow-up. |
Marketing and research information | Identifiers – the IP address, social media handle or other online identifiers of a person, email address/mobile number if used for direct marketing, and name and address Demographic data – (e.g. income, family status, age bracket, gender, interests, pets, home ownership, health, current service providers) Browser/web history data and preferences expressed through selection/viewing/purchase of goods, services and content; information about your mobile device, including (where available) type of device, device identification number, and mobile operating system. Social media content – blogs, posts and anything posted by an individual online or which mentioned/references an individual Analytics and profiles of the individuals based on the data collected on them Voice-enabled services (Speech-to-Text engines for search requests) without being recorded or stored by the mobile device. |
Sensitive data and biometric information. | Marketing UC may also collect certain types of sensitive information when permitted by local law or with your consent, such as health/medical information (including disability status/access requirements and dietary requirements/allergies in the framework of the events we organise/sponsor) or biometric information, for example as when you elect to use fingerprint authentication. |
Audiovisual materials, including transcriptions. | Photograph and images/footage captured/recorded on CCTV or other audio, video and related security/monitoring systems or captured during marketing/public filming events/sessions (including recording of virtual or live workshops or similar events/sessions), voice search functionality to enable a voice command feature that allows you to ask a question and see results (functionality enabled for mobile applications only), and audio-video recording and transcription during meetings. |
Position and professional or employment-related information. | Professional or employment-related information includes the current position description, job title, employer, location, and Marketing UC contact(s). |
System and application access data and Internet and electronic network activity information. | Where you are provided with access to Marketing UC’s systems, Marketing UC may collect information required to access such Marketing UC systems and applications such as System ID, LAN ID, email account, instant messaging account, mainframe ID, system passwords, and internet or other electronic network activity information, including access logs, activity logs, and electronic content produced using Marketing UC systems. |
Cookies and geolocation data: | As described below, we may also collect geolocation data in some circumstances. Please see our Cookies policy for more details regarding our use of cookies. |
Marketing UC alumni-related information | Information you provide us when you register as an Marketing UC alumnus/alumna or update your profile, including your name and email address. If you were previously a user of another Marketing UC alumni website, additional data you provided may be automatically added to your profile at the Alumni Site. In addition, your user profile allows you to provide a wide range of additional data, including postal address, current occupation, industry, education, and personal and business interests. Correspondence between you and us about the Alumni Site. Data you post on the Alumni Site, such as on the chat pages. Responses to online surveys that we use for research and quality control purposes. Details on (former) compensation and payroll. Details on (former) position. Birth year when necessary for specific purposes We already have personal information in our Marketing UC systems, such as (former) Enterprise ID, (former) office location, telephone number, home address, and education or training, to verify your identity when registering on our Alumni Site. |
In addition, Marketing UC may process the personal information in the table below for recruitment/employment purposes and to provide assessment and HR consultancy services to our clients. | |
Additional personal details, contact details and identifiers/demographics. | In addition to the personal details listed above, Marketing UC may collect additional personal details for recruitment/employment purposes, such as national identification number, social security number, insurance information, marital/civil partnership status, domestic partners, dependents, emergency contact information, and military history; professional/personal calendar availability/scheduling information for meeting/communication purposes. |
Education information and professional or employment-related information. | Marketing UC may collect information about your education and professional or employment-related information, such as your employment history. |
Sensitive data for recruitment purposes or for providing assessment/HR consultancy services. | Marketing UC may collect sensitive information when permitted by local law or with your consent, such as health/medical information (including disability status), trade union membership information, religion, race or ethnicity, minority flag, and information on criminal convictions and offences. Marketing UC collects this information for specific purposes, such as health/medical information in order to accommodate a disability or illness (subject to legal limits on the timing of collection of such information and other applicable limitations) and to provide benefits, background checks and diversity-related personal information (such as race or ethnicity) in order to comply with legal obligations and internal policies relating to diversity and anti-discrimination. |
Documentation is required under immigration laws. | Marketing UC may collect data on citizenship, passport data, and details of residency or work permit (a physical copy and/or an electronic copy). |
Financial information for payroll/benefits purposes | We need your banking and other relevant financial details for payroll/benefits purposes. |
Talent management information. | Information necessary to complete a background check, details on performance decisions and outcomes, performance feedback and warnings, e-learning/training programs, performance and development reviews (including information you provide when asking for/giving feedback, creating priorities, updating your input in relevant tools), driver’s license and car ownership information, and information used to populate biographies. |
Requested recruitment information | Information requested to be provided during the recruitment process, to the extent applicable law allows. |
| You submit recruitment Information in résumés / CVs, letters, writing samples, or other written materials (including photographs). |
Information generated by us during recruitment or assessments | Information generated by interviewers and recruiters related to you, based on their interactions with you or basic Internet searches, where allowed under applicable law. |
Recruitment information received from third parties | Information related to you provided by third-party placement firms, recruiters, or job-search websites, clients where applicable. |
Audiovisual information processed during recruitment | Photograph and images/audio/footage captured on CCTV or other video systems when visiting our office or captured in the course of recruitment events or video recruitment interviews. |
Recommendations | Recommendations related information provided on your behalf by others. |
Employment history and background checks | Information about your prior employment, education, and, where applicable and allowed by applicable law, credit history, criminal records or other information revealed during background screenings. |
Diversity-related information | Information about race, ethnicity, religion, disability, gender (legal and identity) and/or sexual orientation, for purposes of government reporting where required by law, as well as to understand the diversity characteristics of the candidate pool and workforce, subject to legal limits and consent where applicable. |
Assessment information | Information generated by your participation in psychological, technical or behavioural assessments. You will receive more information about the nature of such assessments before participating in any of them. |
In addition, Marketing UC may process the personal information in the table below for recruitment/employment purposes and to provide assessment and HR consultancy services to our clients.
Additional personal details, contact details and identifiers/demographics. | In addition to the personal details listed above, Marketing UC may collect additional personal information for recruitment/employment purposes, such as national identification number, social security number, insurance information, marital/civil partnership status, domestic partners, dependents, emergency contact information, and military history; professional/personal calendar availability/scheduling information for meeting/communication purposes. |
Education information and professional or employment-related information. | Marketing UC may collect information about your education and professional or employment-related information, such as your employment history. |
Sensitive data for recruitment purposes or for providing assessment/HR consultancy services. | Marketing UC may collect sensitive information when permitted by local law or with your consent, such as health/medical information (including disability status), trade union membership information, religion, race or ethnicity, minority flag, and information on criminal convictions and offences. Marketing UC collects this information for specific purposes, such as health/medical information to accommodate a disability or illness (subject to legal limits on the timing of collection of such information and other applicable limitations) and to provide benefits, background checks and diversity-related personal information (such as race or ethnicity) to comply with legal obligations and internal policies relating to diversity and anti-discrimination. |
Documentation is required under immigration laws. | Marketing UC may collect data on citizenship, passport data, and details of residency or work permit (a physical copy and/or an electronic copy). |
Financial information for payroll/benefits purposes: | We need your banking and other relevant financial details for payroll/benefits purposes. |
Talent management information. | Information necessary to complete a background check, details on performance decisions and outcomes, performance feedback and warnings, e-learning/training programs, performance and development reviews (including information you provide when asking for/giving feedback, creating priorities, updating your input in relevant tools), driver’s license and car ownership information, and information used to populate biographies. |
Requested recruitment information | Information requested to be provided during the recruitment process, to the extent applicable law allows. |
| You submit recruitment Information in résumés / CVs, letters, writing samples, or other written materials (including photographs). |
Information generated by us during recruitment or assessments | Information generated by interviewers and recruiters related to you, based on their interactions with you or basic Internet searches, where allowed under applicable law. |
Recruitment information received from third parties | Information related to you provided by third-party placement firms, recruiters, or job-search websites, clients where applicable. |
Audiovisual information processed during recruitment | Photograph and images/audio/footage captured on CCTV or other video systems when visiting our office or captured during recruitment events or video recruitment interviews. |
Recommendations | Recommendations related information provided on your behalf by others. |
Immigration | Documentation and related information are required under immigration laws. |
Employment history and background checks | Information about your prior employment, education, and, where applicable and allowed by applicable law, credit history, criminal records or other information revealed during background screenings. |
Diversity-related information | Information about race, ethnicity, religion, disability, gender (legal and identity) and/or sexual orientation, for purposes of government reporting where required by law, as well as to understand the diversity characteristics of the candidate pool and workforce, subject to legal limits and consent where applicable. |
Assessment information | Information generated by your participation in psychological, technical or behavioural assessments. You will receive more information about the nature of such assessments before participating in any of them. |
We also may derive inferences about you based on the information described above and collect other information about you as described in this privacy statement. Suppose you provide us with the personal information of another person (for instance, a potential employee/referral). In that case, you are responsible for ensuring that such a person is made aware of the information in this privacy statement and that they have given you their consent to share the information with Marketing UC.
The categories mentioned above of personal data have been obtained either directly from you (for example, when you provide information to sign up for a newsletter or register to comment on a forum website) or indirectly from certain third parties (for example, through our website’s technology). Such third parties include our affiliates, public authorities, public websites and social media, suppliers, clients and vendors. Except where specific information is required by law or by Marketing UC policies (including management of an employment relationship with Marketing UC), your decision to provide any personal data to us is voluntary. Please note that if you do not provide certain information, we may not be able to accomplish some or all of the purposes outlined in this privacy statement. You may not be able to use specific tools and systems requiring such personal data.
For which purposes and on which legal basis do we use your data?
Marketing UC uses your data only where required for specific purposes. Please view the table below for (i) a list of the purposes for which Marketing UC uses your data and (ii) an overview of the legal basis for each purpose.
Purpose | Legal basis |
Managing our contractual and/or employment relationship with you. | Necessary for the performance of a contract to which you are a party. |
Facilitating communication with you may include AI-powered support capabilities (including facilitating meetings, meeting recaps, email-suggested content, communication in emergencies, and providing you with requested information). | Justified based on our legitimate interests in ensuring proper communication and emergency handling within the organisation. |
Operating and managing our business operations, including providing our services to our clients and their employees/contractors and their customers, for example, collecting their data as part of Surveys/assessments/psychometrics, data analytics, Marketing research, or other purposes. | Justified based on our legitimate interests for ensuring the proper functioning of our business operations. |
Complying with legal requirements. | Necessary for the compliance with a legal obligation to which we are subject. |
Monitoring your use of our systems (including our website and any apps and tools you use). | Justified based on our legitimate interests of avoiding non-compliance and protecting our reputation. |
Social listening (Identifying and assessing what is being said about Marketing UC and our clients on social media (only publicly accessible content) to understand the sentiment, intent, mood market trends and our stakeholders’ needs, thereby improving our services. We do this through keyword searches, and our goal is to gain insights into conversation trends over a specified period and not to identify an individual. To achieve this, we analyse and monitor conversation streams and monitor publicly available opinions, statements or other interactions on social media channels.) | Justified based on our legitimate interest in protecting our assets and brand on social media, |
Improving the security and functioning of our website, networks and information. | This is justified based on our legitimate interests in ensuring that you receive an excellent user experience and that our network and information are secure. |
Undertaking data analytics, i.e. applying analytics to business operations and data to describe, predict, and improve business performance within Marketing UC and/or to provide a better user experience, including AI (e.g., machine learning). This includes marketing analytics and analytics related to the organisation of events/meetings. (More details on how we run analytics on our website can be found in our cookies policy.) | Justified based on our legitimate interests in ensuring the proper functioning of our business operations. |
Marketing our products and services to you (unless you objected against such processing, as further described in the section “How do we use personal data for marketing purposes?” below). | Justified on the basis of our legitimate interests for ensuring that we can conduct and increase our business. |
Audio, video, and transcription captured during live/recorded events and meetings (including virtual events/webinars) are used to inform interested stakeholders about the content of such events/meetings (including online publication of recordings for marketing purposes). | Based on your informed consent obtained before the event/meeting. |
Specific Recruitment/Employment Purposes | Legal basis |
Assess your suitability for employment in the role you are applying for and any future roles that may become available. | Justified based on Marketing UC’s legitimate interests of ensuring that it recruits the appropriate employees. |
Manage your application. | This is justified based on Marketing UC’s legitimate interest in recruiting the appropriate employees. |
Facilitate communication with you. | This is justified based on Marketing UC’s Legitimate interests of ensuring proper communication within the organisation and with you. |
Perform administrative functions (e.g., reimbursement for interview-related expenses). | Be Justified based on Marketing UC’s legitimate interests of ensuring that it recruits the appropriate employees. |
Perform data analytics, including analysis of the applicant pool, to better understand who is applying to positions at Marketing UC and how to attract and keep top talent. | This is justified based on Marketing UC’s legitimate interest in continually improving its recruitment processes. |
Sometimes, record your online interview for review by additional recruiters and hiring. Managers. | This is justified based on Marketing UC’s legitimate interest in recruiting the appropriate employees. |
If you register on our Careers website, we will enter you into a database to receive future mailings about Marketing UC positions and events. You may also receive personalised job recommendations while browsing our Careers website. | This is justified based on Marketing UC’s legitimate interest in recruiting the appropriate employees. |
Transfer your contact information, education data, employment data, application information and CV, all as supplied by you in our recruitment system, to the Marketing UC Talent Connection—a site that we maintain to notify you about new positions that may interest you. | This is justified based on Marketing UC’s legitimate interest in recruiting the appropriate employees. |
Administration of employee benefits | This is justified based on Marketing UC’s legitimate interests of ensuring that our employees receive the applicable benefits. |
Perform any legally required reporting and respond to legal process. | Compliance with a legal obligation. |
Specific alums information related purposes | Legal basis |
To enable alums to search for and locate you via the directory if you are registered as a Marketing UC alumnus/alumna. | This is justified based on our legitimate interest in offering users the possibility of Using the Alumni Site to contact other alumni. |
Provide users of the Alumni Site with a customised experience on the Alumni Site, including personalisation services such as News and Events and interactive communications. | This is justified based on our legitimate interests in providing users with a customised experience. |
To research and analyse our alum demographics, interests and behaviour in an aggregated form. | This is justified based on our legitimate interests in better understanding and serving our users and improving the Alumni Site and its offerings. |
To contact alums periodically with communications about events, publications or employment opportunities with Marketing UC, which we feel might interest you, unless you ask not to be contacted. You will be able to opt out of receiving further messages. | This is justified based on our legitimate interest in ensuring proper communication with and sending marketing to our alums. |
To share alum information with other internal Marketing UC systems, specifically our internal sales tool (salesforce.com), to contact you with industry-relevant Information. | Justified based on our legitimate interest in ensuring proper communication with, and sending marketing to, our alums. |
Legitimate interest means that Marketing UC has reasonable grounds to process your personal information. Where the above table states that we rely on our legitimate interests for a given purpose, we believe that our legitimate interests are not overridden by your interests, rights or freedoms, given (i) the transparency we provide on the processing activity, (ii) our privacy by design approach, (iii) our regular privacy reviews and (iv) the rights you have about the processing activity. If you want further information on this balancing test approach, please contact Marketing UC’s Data Privacy Officer at privacy@Marketing UC.com.
We will process your personal information for the abovementioned purposes based on your prior consent, to the extent such consent is mandatory under applicable laws.
To the extent you are asked to click on/check “I accept,” “I agree,” or similar buttons/checkboxes/functionalities about a privacy statement, doing so will be considered providing your consent to process your personal information, only where such consent is required by mandatory law.
We will not use your personal information for purposes incompatible with the purposes of which you have been informed unless it is required or authorised by law or in your vital interest (e.g. in case of a medical emergency) to do so.
Will we share your data with third parties?
We may transfer personal data to our service providers and professional advisors, public and governmental authorities, Marketing UC companies/affiliates or third parties in connection with Marketing UC’s operation of its business, including any (potential) corporate or commercial transaction and including clients if the data has been processed to provide client services. Such third parties may be located in other countries. Before doing so, we shall take the necessary steps to ensure that your data will be protected as required by relevant data privacy laws and Marketing UC’s internal policies. Marketing UC may also transfer your data to any of its global affiliates/partners in furtherance of any visits to our Marketing UC locations.
For example, we may disclose personal information to third parties for other business purposes as follows:
- We share your information with third-party service providers that provide services to us, including billing, payment processing, customer service, email deployment, advertising and marketing, security and performance monitoring, maintaining or servicing accounts, processing or fulfilling orders and transactions, verifying customer information, research, data hosting, auditing, and data processing;
- To protect and defend the legal rights, safety, and security of Marketing UC, our affiliates, users, or the public, including to protect against fraud and malicious activity; and
- For other business purposes described in this privacy statement or any other purpose disclosed to you when we collect the information or according to your consent.
We may also share your information in connection with a substantial corporate transaction, such as the sale of a website, a merger, consolidation, asset sale, initial public offering, or in the unlikely event of a bankruptcy.
Unless you are otherwise notified, any transfers of your data from within the European Economic Area (EEA) to third parties outside the EEA will be based on an adequacy decision or are governed by the standard contractual clauses (a copy of which can be obtained through the contact information included below). Any other non-EEA-related transfers of your personal data will occur according to the appropriate international data transfer mechanisms and standards.
What about sensitive data?
We do not generally seek to collect sensitive data as defined in the second paragraph below (also known as special categories within the EEA) through this site or otherwise. In the limited cases where we seek to collect such data, we will do this based on data privacy law requirements and ask for your consent.
The term “sensitive data” refers to the various categories of personal data identified by data privacy laws as requiring special treatment, including, in some circumstances, the need to obtain explicit consent from you. These categories include racial or ethnic origin, political opinions, religious, philosophical or other similar beliefs, membership of a trade union, physical or mental health, biometric or genetic data, sexual life or orientation, or criminal convictions and offences (including information about suspected criminal activities).
What about data security?
We maintain organisational, physical and technical security arrangements for all our data. We have protocols, controls, relevant policies, procedures, and guidance to maintain these arrangements, considering the risks associated with the categories of personal data and the processing we undertake.
Where will your data be processed?
As a global organisation with offices and operations worldwide, the personal data we collect may be transferred or accessible internationally throughout Marketing UC’s worldwide business and between its entities and affiliates.
What are the sources we get your personal information from?
Suppose we do not obtain your personal information directly from you. In that case, we may obtain it from the following sources: public, available sources (registers or the internet), Marketing UC employees, con, tractors, (prospective) members of the board of directors, shareholders, Marketing UC’s affiliates, subsidiaries and newly acquired businesses, employers of our contractors, our clients, public authorities, public websites and social media, previous employers, educational institutions, suppliers and vendors (including third-party data providers).
In section 5, you can find more information on the sources of your personal information for marketing purposes.
How long will we retain your data?
We will retain your data only for as long as is necessary. We maintain specific records management and retention policies and procedures so that personal data are deleted after a reasonable time according to the following retention criteria:
- We retain your data as long as we have an ongoing relationship with you (particularly if you have an account with us).
- We will only keep the data while your account is active or for as long as necessary to provide you with services.
- We retain your data for as long as necessary to comply with our global legal and contractual obligations.
Which rights do you have concerning the processing of your personal data?
You are entitled (in the circumstances and under the conditions, and subject to the exceptions set out in applicable law) to:
- Request access to the personal data we process about you: this right entitles you to know whether we hold personal data about you and, if we do, to obtain information on and a copy of that personal data.
- Request a rectification of your personal data: this right entitles you to have your personal data corrected if it is inaccurate or incomplete.
- Object to processing your personal data: this right entitles you to request that Marketing UC no longer process your personal data.
- Request the erasure of your data: this right entitles you to request the erasure of your data, including where such data would no longer be necessary to achieve the purposes.
- Request the restriction of processing your personal data: this right entitles you to request that Marketing UC only process your personal data in limited circumstances, including with your consent.
- Request portability of your data: This right entitles you to receive a copy (in a structured, commonly used, and machine-readable format) of personal data you provided to Marketing UC or request Marketing UC transmit such personal data to another data controller.
To the extent that processing your personal data is based on your consent, you have the right to withdraw such consent at any time by contacting Marketing UC’s Data Privacy Officer. Please note that this will not affect Marketing UC’s right to process personal data obtained before the withdrawal of your consent or its right to continue parts of the processing based on legal bases other than your consent.
If, despite our commitment and efforts to protect your data, you believe that your data privacy rights have been violated, we encourage and welcome individuals to come to Marketing UC first to seek resolution of any complaint. You have the right at all times to register a complaint directly with the relevant supervisory authority or to make a claim against Marketing UC with a competent court (either in the country where you live, the country where you work or the country where you deem that data privacy law has been infringed).
Contact us to exercise any of your rights.
If you want to exercise your erasure, rectification, or access rights about your data as a job applicant, click here. Any other rights can be exercised by contacting us.
2. How do we use personal data when you visit Marketing UC’s website?
In addition to the information above, the following sections describe how we use personal data when you visit Marketing UC’s website:
- Which personal data do we gather?
- Do we include (links to) third-party websites and programs?
- How do we use personal data that we collect from our websites?
Which personal data do we gather?
Marketing UC collects personal data at its websites in two ways: (1) directly (for example, when you provide personal data to sign up for a newsletter or register to comment on a forum website) and (2) indirectly (for example, through our website’s technology).
We may collect and process the following personal data:
- Personal data you provide by filling out forms on our website. This includes registering to use the website, subscribing to services, newsletters and alerts, registering for a conference or requesting a white paper or further information. Pages that collect this type of personal data may explain why your data is needed and how it will be used. It is entirely up to you whether you want to provide it.
- If you contact us, we may keep a record of that correspondence.
- We may ask you to complete surveys we use for research purposes, although you do not have to respond.
- Any postings, comments or other content you upload to an Marketing UC website.
- Our website or mobile applications can collect personal information about your computer or your mobile device, including (where available) your IP address, operating system, type of device, device identification number, mobile operating system and browser type, for system administration to filter traffic, to look up user domains and to report on statistics.
- Details of your visits to our website, the pages you view and resources you access or download, including but not limited to traffic data, location data, weblogs and other communication data. Please see the Cookiesa section below for more information.
Do we include (links to) third-party websites and programs?
Our websites may include
- Links to and from the sites of our partner networks, advertisers and affiliates
- Certain programs (widgets and apps) are provided by third parties. Where this is the case, note that third parties may process your data collected through such programs.
We do not accept any responsibility or liability for such third parties’ sites or programs. Please check such third parties’ terms of use and privacy statements before using and providing any information to such third parties’ sites and programs.
How do we use personal data that we collect from our websites?
We use personal data for the purposes described in the section “For which purposes and on which legal basis do we use your data?” above, as well as to provide you with information you request, process online job applications, and for other purposes which we would describe to you at the point where it is collected. For example:
- Links to and from the sites of our partner networks, advertisers and affiliates.
- Certain programs (widgets and apps) are provided by third parties. Where this is the case, note that third parties may process your data collected through such programs.
We analyse your IP and browser information to determine what is most effective about our website to help us identify ways to improve it and make it more effective. Please see the Cookies section below for more information.
3. How do we use cookies (and other tracking technologies)?
In addition to the information above, this section describes how we use cookies and other tracking technologies.
We analyse your IP and browser information to determine what is most effective about our website, to help us identify ways to improve it, and, eventually, to determine how we can tailor our website to make it a more positive and relevant user experience.
Please see our Cookies policy for more details, including information about your choices concerning advertising and social media cookies and for access to our cookie consent manager. By using our website, you agree that we can place cookies and similar technologies on your device, as our Cookies policy explains.
4. How do we use personal data when you visit our offices?
We process your personal data according to this privacy statement. The reception area provides some specific information regarding visitor data and the potential use of CCTV in our offices.
5. How do we use personal data for marketing purposes?
In addition to the information above, the following sections describe how we use personal data for marketing purposes:
- What are marketing data sources?
- Do we send targeted emails?
- Do we maintain Customer Relationship Management(CRM) databases?
- Do we combine and analyse personal data?
- Do we share personal data with third parties?
- What are your rights regarding marketing communications?
What are the sources of marketing data?
The bulk of the personal data we collect and use for marketing purposes relates to individual employees of our clients and other companies with which we have an existing business relationship. We may also obtain contact information from public sources, including content made public on social media websites, to make initial contact with a relevant individual at a client or other company.
Do we send targeted emails?
We send commercial emails to individuals at our client or other companies with whom we want to develop or maintain a business relationship by applicable marketing laws. Our targeted email messages typically include web beacons, cookies, and similar technologies that allow us to know whether you open, read, or delete the message and links you may click. When you click a link in a marketing email you receive from Marketing UC, we will also use a cookie to log what pages you view and what content you download from our websites, even if you are not registered at or signed into our site.
Targeted emails from Marketing UC may include additional data privacy information, as applicable laws require.
You may adapt your contact, content and data preferences in the Marketing UC Preference Center anytime.
Do we maintain Customer Relationship Management (CRM) databases?
Like most companies, Marketing UC uses customer relationship management (CRM) database technology to manage and track our marketing efforts. Our CRM databases include personal data belonging to individuals at our clients and other companies with whom we already have a business relationship or want to develop one. The personal data used for these purposes includes relevant business information, such as contact data, publicly available information (e.g. board membership, published articles, press releases, your public posts on social media sites if relevant for business purposes), your responses to targeted email (including web activity following links from our emails), website activity of registered users of our website, and other business information included by Marketing UC professionals based on their interactions with you.
Do we combine and analyse personal data?
We may combine data from publicly available sources and our different email, website, and personal interactions with you (this includes information collected across our different websites, such as our careers and corporate sites and information collected when you sign up or log on to our sites or connect to our sites using your social media credentials (such as LinkedIn and Xing). We combine this data to assess your experience with Marketing UC better and to perform the other activities described throughout our privacy policy.
You may adapt your contact, content and data preferences in the Marketing UC Preference Center anytime.
Do we share personal data with third parties?
In addition to the third parties mentioned in the section “Will we share your data with third parties?” above, we may share your data with marketing agencies.
What are your rights regarding marketing communications?
You can exercise your right to prevent marketing communications to you by checking certain boxes on the forms we use to collect your personal data, or by utilising opt-out mechanisms in emails we send to you. In such cases, we will retain minimum personal data to note that you opted out to avoid contacting you again.
6. How else might we use your personal data
In addition to the information set out above, the following sections describe other specific personal data used by some Marketing UC affiliates.
Below, we provide you with further details about how we process your personal data for content creation/production purposes.
Content creation/production activities
Some Marketing UC entities are in the content production business. We may process your personal data for these TV, film, marketing, advertising, or other related content creation, production, and distribution activities.
What personal data do we process in connection with production activities?
- The personal data that we process for production purposes include images and footage of you and may include your location at the time of filming.
- If you are a member of the public, we will diligently attempt to make you aware of our location and filming activities in advance and will give you an opportunity not to enter the location where filming is taking place and participate in them.
- Suppose you are a focus of our filming activities (i.e. a contributor or talent such as an interviewee, extra or actor, as opposed to a member of the public). In that case, we will also collect and process your name, contact information and any other information provided in any pre-filming questionnaires and/or release forms, such as next of kin details.
- We may also collect and process special categories of data, such as health or disability information, to the extent that this is necessary to enable us to make any necessary adjustments to our filming arrangements to assist or support you.
If you have any questions on data privacy aspects of our production activities, please contact us.
7. Contact us
Please contact us here if:
- You have a general question about how Marketing UC protects your personal data.
- You wish to exercise your rights in relation to your personal data rights (as set out in the sections “Which rights do you have with respect to the processing of your personal data?” and “Your rights regarding marketing communications“).
- You wish to make a complaint about Marketing UC’s use of your data.
You can also contact Marketing UC as data controller of your personal data via our Data Privacy Officer (preferably electronically) or via letter, clearly marked for the attention of the Data Privacy Officer, at this address: Marketing UC Limited 17 Parkholme Road, Hackney, London, E8 3AG.